We help clients find and understand their best position in the marketplace, and then teach them how to communicate that uniqueness in compelling ways that attract loyal clients.
Our clients’ solid positioning puts them into a market of few, rather than a market of many. With less supply comes greater demand, public recognition of superior value, and ultimately, higher paychecks.
A business that appeals to everyone brings in both the good and the bad. Through smart positioning, our clients attract more of the good: people who value and respect what they do, and are willing to pay for it.
When businesses with big ideas are forced to play in small local pools, the result is a commodified cat fight. Our clients are aiming higher, drawing in clients from all over the nation and even the globe.