How to Create a Positioning Statement

How many of these words show up on your website? Full Service Experienced Results Driven All good things, right? All things potential customers want to hear, right? Guess what: every other firm out there thinks […] Continue Reading

Why Rebranding Your Firm Is Not Enough

So you want to rebrand your firm. Your competitors’ websites are making yours look like a kindergarten painting project, and you need to act fast. But I warn you: rebranding alone, or even first, won’t […] Continue Reading

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