10 Critical Aspects for the Future Accounting Website
When it comes to winning new leads and beating out your competitors, your website matters.
You know this. Your clients know this. Google’s ranking algorithms knows this.
And yet, most accounting and advisory firm websites are failing at the basics. They focus on all the wrong selling points: staff size, billings, years in business, number of offices, laundry lists of services and disciplines, growth history, senior people, approach, etc.
In other words, everything a prospective client doesn’t care about.
While you sit on your hands, your prospective clients aren’t idle—they’re doing their own research, on their own time, and only initiating conversations with the firms that can accurately and concretely solve their problems.
When these prospects land on your website are you that solution… or just another generic “full service” firm with vague promises and unspecific offerings?
Let’s find out, with this list we’ve compiled of ten critical aspects every successful accounting website needs.