This plan isn’t for most firms. Most firms would rather launch their new website, watch it deteriorate for a few of years, and then spend five figures on a brand new website. If you’re comfortable with this, let’s chat in 2019.
If you’re looking to continually raise the bar, achieve better results, and improve your websites performance month after month… If you’re tired of agencies telling you to “write great content”, “get more links”, and “use social media”, This immersive on-going firm growth plan is for you. Every strategy we create is differentiated and unique for each firm.
Our firm growth strategy offering is tailored to help firms achieve the specific goals most important to them. Some clients focus on increasing consultations, others focus on building brand awareness within their industry focus, while others want to increase the quality of the leads they receive from their website.
Your Firm Growth Strategy includes:
Market research. Your industry is always changing and so are your prospects and clients. We’ll spend time keeping up with the latest so that you don’t have to. Your website copy, design, and offerings are infused with key findings.
Content coaching. Do you know the optimal amount of content your firm should be creating? What questions should you be asking partners so you can create the best thought leadership to support your firm’s positioning? We’ll take away the headaches of managing content in your firm.
Conversion rate optimization. Month-to-month tweaks to your web pages, landing pages, and email campaigns boost conversion rates on important goals such as more gated content downloads, consultation calls, and purchases. And these changes aren’t random — they leverage all of the real user data you collect.
CRM and marketing automation implementation. Have your CRM and marketing automation software set up to score leads for quality, move leads through your sales funnel with lead nurturing campaigns, and pass hot leads off to sales and partners at the right time so they can close the deal.
Search Engine Optimization. We’ll do everything to ensure Google finds your website and treats it like the authoritative website that it is, without making you sound silly and robotic. You’ll rank better for the keywords your ideal prospects are searching while leaving search terms that attract tire kickers for your competition.
Website enhancements. You know the reason that most websites seem slow and out of date is because they are slow and out of date. But when you’re constantly tweaking the design and optimizing your code, you never have to worry about looking like an obsolete firm that needs a complete refresh. Usability will only improve. Your site will look more polished with time. New features and functionality are added as they’re needed. The leads keep rolling in and you won’t have to shell out tens of thousands of dollars every few years for a redesign.
Marketing experimentation. We’ll work with you to determine and set aside an innovation fund based on your goals. Once the budget and goals have been outlined we’ll develop out a series of small marketing experiments we want to run whether it’s testing a new message, channel, offering, design enhancements, or a whole new marketing strategy we’ll know in advance how to plan and measure success.
Monthly data analysis and reporting. Everything I’ve said is hogwash if we can’t prove that you’re getting a sizable ROI on your monthly investment. Every single month you get a report that shows you what improvements were made, why those improvements were made, and how these changes impacted conversions on your most important goals.: Calibri;”>Monthly Data Analysis & Reporting